Next, let’s review the steps involved in this process. A/B testing these types of variables allows you to understand what speaks most to your audience so you’re able to serve ads that speak the right message to your target audience at the right time. When it comes to Pinterest ads, the variables you decide to test may include your copy, call-to-action, and/or visual.
The goal of A/B testing - which is also referred to as split testing - is to run simultaneous experiments between two marketing variables to determine which results in a better conversion rate. We have a complete guide to A/B tests here, but I’ll give you the long story short. Pinterest’s 335 million active users are always searching for new ideas and your ads can be a great way to pique their interest.Īn effective way to determine which types of ads grab the attention of your target audience members on the platform is to use A/B testing.
In a letter to shareholders last year, Pinterest stated that its revenue from shopping ads grew over 100% from the first to second half of 2019. Pinterest is a unique social platform in many ways but one similarity it has with many other platforms is that it has ads located throughout the feed.
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